Intrapreneurship seeks ways to innovate and undertake within the organization itself.

Have you ever heard about intrapreneurship? Intrapreneurship seeks to take advantage of the company’s own talents to develop improvements in the product or service.

If you are interested in this concept and want to know more about how to incorporate it into your company, check out this exclusive text that we have prepared for you. Good reading!

What is intrapreneurship?

The term came up with author and entrepreneur Gifford Pinchot III in 1978. He and his wife, Elizabeth Pinchot, first wrote the word in an article. But it was only in 1985 that Gifford released a book that deepened his thesis.

Basically, intrapreneurship seeks ways to innovate and undertake within the organization itself. The idea is to take advantage of employees who are interested in a certain area to create new features aimed at your service or product. Employees must have the freedom to create and experiment within the company, which needs to give them space for to act as if they were the entrepreneurs themselves.

As well as being responsible for promoting innovation within a business, intrapreneurship also encourages the company’s corporate acceleration. In other words, it could mean further advances in workflow.

The importance of intrapreneurship in companies

While an entrepreneur has the initial idea of the company, dedicating effort to make it come out of the paper, the intrapreneur acts more as a key player for the organization’s survival. In short, it helps keep the initial concept alive while keeping the company up to date.

Thus, this type of employee can increase the company’s advantage over competitors. In addition, the intrapreneur will also be able to identify possible problems in the organization, proposing new ways to avoid them and thus keep the company’s growth always active. From the same point of view, it also helps the company not to lose its market value. Thus, he embraces a more active posture within the organization, helping to achieve the desired goals.

How to apply intrapreneurship in your business?

To understand how to apply intrapreneurship in your business, we have separated a step by step. Check out:

1. Conduct an organizational climate survey

Before investing in intrapreneurship, it is worth understanding how your employees see your company. What does your team suggest for improvements? How do they believe it can improve the workflow? Thus, you will be able to take into account the points raised when encouraging your team to find new ways to deal with market pain.

2. Develop a culture of innovation

Even if your company has several employees aligned with the necessary innovations in the market, they will only be able to develop them if they are involved in a culture that values risk-taking. Only with a favorable environment will employees feel at ease to innovate.

3. Be aware of innovative collaborators

When structuring the culture of innovation, the company must be aware of which employees are most interested in innovating and creating new market possibilities.

From this mapping, the company can make these employees replicators of the corporate ideal.

4. Brainstorm

If possible, bring your entire team together and ask everyone to suggest ideas that could improve the environment and the workflow in some way.

This way, your company will have access to different points of view and understand the issues with greater scope.

5. Know your advantages

Applying intrapreneurship in your business generates a series of benefits, both for employees and for the company itself. Check out the main points for improvement:

Retaining

If the organization does not give due value to the employee’s entrepreneurial will, it is likely that he will look for other activities in which he can develop. Therefore, by allowing a professional to exercise their innovative creativity within the company, it makes it possible to retain talent.

Drives innovation: Through intrapreneurship, the organization can drive innovation without the need to hire new employees for it. In addition, another benefit is that these employees already have a better view of the company’s demands. In other words, they are already inserted in the problems they will need to solve. In this way, the company is able to reduce costs and improve its competitiveness in the market.

How to develop it

It is necessary to trust its employees to bet on intrapreneurship. After all, without a good team, this concept will not develop in your company. Therefore, the first step is to value your employees, giving them autonomy and conditions for them to demonstrate their capacity.

Thus, the organization must have a good tolerance for mistakes that might be made. In addition, you need to create a system that will reward each innovation generated by your team.

Therefore, all sectors of the company must feel encouraged to participate in the development of innovations. Thus, the company guarantees a greater number of ideas and visions from different areas.

Another essential point is to invest in the professional qualification of employees. In this sense, providing training can be a great alternative to encourage the intrapreneurship of its employees.